The Road Less Traveled

For the longest time, I thought climbing was my one true passion. Every summer, you’d find me scrambling up mountain faces, chasing that next route. Then, in 2007, I tried kiteboarding—and everything changed. It was the most exhilarating thing I’d ever experienced. Since then, kiteboarding has shaped how I live, where I travel, and even who I surround myself with. It’s how I met my partner (we were supposed to go climbing; we ended up chasing wind instead).

I think that same thrilling feeling is what got me into entrepreneurship.  Years ago, I showed up to what I thought was a typical corporate conference event, only to discover it was one of those weekend long hackathons. That weekend turned my entire view of work upside down. I was hooked—and haven’t really looked back since.

Before all that, I studied computer science and started my career as a developer. Eventually, I took the leap to become a founder. One of my biggest lessons? Spending three months perfecting your logo doesn’t matter if no one’s buying what you’re selling. Our team missed every sales target that year because we were obsessed with branding and blind to what customers actually needed. It was humbling—but formative.

Over the years, I’ve taken the road less traveled. While most of my peers went into corporate careers, I built my own path—one that’s taken me across sectors, continents, and communities. I’ve met people who’ve completely changed my trajectory: someone who introduced me to what became my future employer, or a founder I introduced to Norway who ended up building a whole life here, from launching a startup to buying a house and starting a retreat center.

At LUMO Labs, I’m here to support founders—not just as operators or investors, but as people. I’ll challenge your assumptions, because I wish someone had challenged mine earlier. I try to create spaces where trust is high, learning is fast, and growth feels inevitable (even when it’s tough).

I draw a line between personal and professional the way I kiteboard: balanced, responsive, and always aware of conditions. Relationships require empathy and objectivity. I want founders to feel supported as humans, while still making sound, strategic decisions.

What’s the biggest gain with age? Perspective. What’s the biggest loss? Maybe that fearless, sometimes reckless creativity that drives us in our twenties. But I’ve found ways to hold onto that spark—by staying curious, staying challenged, and surrounding myself with bold people chasing big ideas.

Let’s keep pushing boundaries! Good things are coming 🙂