CityLegends Raises €1.8M to take its urban sports and street culture platform global

Eindhoven, the Netherlands | October 28, 2025, – CityLegends, the leading urban sports and street culture platform, has raised €1.8M to scale globally and supercharge its tech, helping Gen Z turn street sports, creativity, and local communities into a digital playground. The round saw participation from San Francisco headquartered GFR Fund, Dutch Sport Tech Fund, Leisure Fund, and SportInnovator, with follow-on investments from existing backers LUMO Labs and LeanSquare.

CityLegends is a social network for street culture where skaters, freerunners, BMX riders, dancers, and creators share spots, clips, and events — creating street Esports contests, able to measure your performance, and turning concrete into playgrounds. The platform is already active in over 40 cities across Europe, the United States, and Asia, with further global expansion plans underway.

“CityLegends has had an audacious global vision for their community from the get-go. We are excited to continue to be part of CityLegends’ journey going forward,” said Andy Lürling, Founding Partner LUMO Labs. He continued, “With also new global investors like GFR Fund from San Francisco joining the roster with unmatched expertise in shaping digital communities and cultures, we are confident CityLegends’ impact on the global urban sports community will only grow faster and stronger.”

Patrick Montague, General Partner, from GFR Fund further highlighted on the investment “CityLegends is uniquely positioned at the intersection of sports, culture, and technology—one of the fastest-growing global movements among Gen Z. With scalable media, a proven engagement engine, and a thriving creator community, the company is at the forefront of the new wave of street culture engagement.”

With scalable media, a proven engagement engine, and a thriving creator community, the company helps athletes explore the best spots, facilitating real-life events, and creates authentic and measurable video content through E- contests, while connecting brands and partners to Street Gen-Z. You can think of “Media-driven Strava” for street culture.

“DSTF selects sports tech solutions seeking world dominance in their respective verticals. An ultra scalable platform is to go hand in hand with a laser sharp go-to-market strategy: that’s City Legends.” said Alexander Janssen, CEO Dutch Sport Tech Fund.

Jimmy Hermans, CityLegends CEO, points out, “Urban culture being included in the 2028 Olympics in Los Angeles are a great testament to the global recognition and appreciation for the athletic and creative abilities of its practitioners. Participation already matches traditional sports like football, basketball, and soccer, but the community is still wildly underserved with regards to digital tools. This new investment allows us to expand our platform and unite 200 million urban athletes and inspire 2 billion fans worldwide.”

Thijmen Verkerk, CityLegends CTO, added, “Our technology is about facilitating our community. We are creating the tools to meet on the streets, compete, progress, and showcase what we stand for.”

The investment will accelerate international expansion, further develop unique free- and premium features, and strengthen CityLegends B2B Media for brands and partners through scalable and supportive “culture playbooks.”

“Leansquare chose to invest in City Legends as part of our dedicated entertainment tech investment thesis. We believe CityLegends stands out as a specialized media platform for urban sports, addressing a fast-growing and dynamic market. Their disruptive approach and innovative vision are perfectly aligned with our strategy to support projects that have the potential to reshape their industry. We are confident that CityLegends is uniquely positioned to become a leading reference in the urban sports media landscape.”  — Bertrand Joiret, Investment Manager

Joost Melis, Program Manager, LOF Brabant concludes, “With the investment from the LOF Brabant in CityLegends, we are giving a powerful boost to the urban leisure culture. CityLegends bridges sports, art, and digital innovation to showcase talent, strengthen communities, and make cities more vibrant and inclusive.”